Resources

Notes from the field.

Practical writing on real estate photography, listing strategy, and the Twin Cities market. Read what's useful, skip the rest.

Photography

How to prep a home for a real estate shoot

The tiny things that decide whether a listing photo works, from window shades to the coffee table styling.

5 min read

Market

What Minneapolis buyers actually scroll past

Six months of listing data broken down: the crops, colors, and angles that stop the thumb.

7 min read

Listing Strategy

When to book a twilight shoot

The season, hour, and price point where twilight starts pulling its weight, and when to skip.

4 min read

Photography

Drone shots that add value (and ones that don't)

Aerial photography is a tool, not a checklist item. Here's when it earns its keep.

6 min read

Market

Twin Cities micro-market read: Q1 2026

A quick look at what's moving where. Northeast, Uptown, and inner-ring suburbs.

5 min read

Listing Strategy

The first 48 hours: photography, copy, and the MLS clock

Why the launch window matters more than the price cut, and how to nail it.

8 min read

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